.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to running into billions in venture capital each year, have raised virtually $360 thousand up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That decline results from market concentration, heightened regulatory stress, as well as economic uncertainties.ADWEEK talked with 5 VCs who remain to buy adtech providers, despite these obstacles, regarding what they are trying to find and what they prevent. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused innovations as well as industry-specific regions including hooked up television.